Really good tips here. One of my pet hates is how writers have been re-branded (or re-branded themselves, take your pick) as "content creators". Of course, we create content. But aesthetically. Please, don't leave the aesthetics out of your "content creation". :-)

London-based, Cuban writer. Author of “Cuban, Immigrant, and Londoner”, to be published by Austin Macauley. Has written for The Guardian and Prospect.