However, you didn't use the word "you" in your headline. :-)

…n simply refers to the fact that the headline has been written with your intended audience in mind. When writing a headline, you want your target audience to feel as though it was created specifically for them. To that end, the word “you” is thought to be one of the most compelling words in the English language on its own, which once again highlights how vital it is to have your target audience in mind when writing.

5 Best Tips for Creating Attractive Headlines That Boost Engagement

215

Sidra Masood