Correct. But we're all on the Amazon conveyor belt (readers who read this also chose...) i would say, be subtle about it. Leave the links at the bottom of the page but don't prompt readers to click on them. :-)

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A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store