Brilliant article. Thanks. :-)

Mario López-Goicoechea

·Mar 24

And let’s be honest: In the age of online writing, we’re all competing with each other and want more eyeballs on our stories. In the end, what’s the point of writing if nobody spends time reading what you write?

How Aristotle’s Persuasive Appeals Can Turn You Into a More Effective Writer

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Sinem Günel

More from Mario López-Goicoechea

London-based, Cuban writer. Author of “Cuban, Immigrant, and Londoner”, to be published by Austin Macauley. Has written for The Guardian and Prospect.